Corporate social responsibility is an ethical framework in which companies are accountable for fulfilling their civic duty and taking actions that benefit society as a whole. CSR comes in many forms. Businesses - small or large, can lead the way in creating a progressive CSR program that gives back to people and our planet.
The importance of CSR from a stakeholder perspective is increasingly being stressed.
In a bid to understand what people perceive about CSR, we at TeamLease Education Foundation conducted a poll on our LinkedIn handle.
31% of the people who took the survey said CSR helped in building a better world! And we agree with the majority. Our partners have helped us create a better world for the underserved of our country and have helped realize the dream of quality education and employment opportunities for them. Today thousands of our beneficiaries live a life of dignity because of various CSR initiatives undertaken by our partners.
CSR has numerous benefits:
When an organization lays importance on social upliftment, it has a positive effect on the value system of the organization. It is witnessed that organizations that undertake social responsibility are ethically grounded. Every business decision taken by such organizations is based on the effects the business will have on the environment and society. Such organizations always have a positive effect on their consumers - which results in higher consumer satisfaction and consumer loyalty.
Today, our society is ethically aware and when consumers see that you are contributing towards social upliftment, they are drawn to your offerings and feel they are contributing to your cause every time they buy your offerings.
While Corporate Social Responsibility(CSR) has many benefits in the way an organization is perceived, our poll also shows that - 17% of the people believe that it also helps build brand image and to an extent helps employee retention too.
From higher productivity to attracting top talent, there are plenty of reasons why adding social responsibility programs within an organization provides a great return on investment. It also allows you to improve your organization's overall reputation, which can open doors for tons of new opportunities
At TeamLease Education Foundation, we are striving to double our efforts in conducting all the required CSR activities. We have been periodically involved in supporting causes we feel strongly about and strive to provide a life full of opportunities to the underprivileged ones.
For additional information on any of our CSR projects Contact us.